Social Listening: Peak Bike & Outdoor – Community Support and Brand Trust in a Tough Retail Environment
I chose to research how this company manages its brand reputation through social media by examining its responses to events that may negatively impact sales, including economic changes and rising consumer dissatisfaction with retail service. Based in Corvallis, Oregon, the Company has been in operation since 1971 and sells bicycles and outdoor products, rents outdoor equipment, and performs repairs and service on bicycles. Why I Picked This Brand The goal of my research is to gain insight into how customers are interacting with this company. The focus of my research was to evaluate how customers are discussing the company's brand today. I studied comments posted on Instagram, reviews posted on review websites (i.e., Yelp, Google), comments on Reddit, and feedback posted on local community message boards to determine how customers feel about the quality of the services offered and the company's value. Background: Who They Are & What They Offer In Corvallis, OR, Peak Bike +...