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Social Listening: Peak Bike & Outdoor – Community Support and Brand Trust in a Tough Retail Environment

 I chose to research how this company manages its brand reputation through social media by examining its responses to events that may negatively impact sales, including economic changes and rising consumer dissatisfaction with retail service. Based in Corvallis, Oregon, the Company has been in operation since 1971 and sells bicycles and outdoor products, rents outdoor equipment, and performs repairs and service on bicycles. Why I Picked This Brand The goal of my research is to gain insight into how customers are interacting with this company. The focus of my research was to evaluate how customers are discussing the company's brand today. I studied comments posted on Instagram, reviews posted on review websites (i.e., Yelp, Google), comments on Reddit, and feedback posted on local community message boards to determine how customers feel about the quality of the services offered and the company's value. Background: Who They Are & What They Offer In Corvallis, OR, Peak Bike +...
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Marketing in the News

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  The TRX from RAM Is Set for a Better Yet More Powerful Return Because I have an interest in companies like RAM generating excitement through their product returns, especially in competitive markets such as High-Performance Trucking, I selected this topic. I love cars and keep up with the Automotive Marketing Industry and how companies like RAM are using Power, Brand Image Creation, and Storytelling to promote a brand-new product return such as the TRX. I most wanted to research what is currently happening in the Automotive Industry. The study also relates directly to the value proposition, market positioning, and promotional strategy taught in the class.  Article Summary: What is Going on with the TRX On September 14, 2021, Ram confirmed that the Ram 1500 SRT TRX has returned for the 2027 model year. The 2027 Ram 1500 SRT TRX represents the second time the high-performance pickup was introduced after its discontinuation in 2024. The new TRX will continue to be equipped with ...
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About Myself

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  My name is Manny Genaro Cruz, and I’m a freshman working toward my Business Administration degree. My elevator pitch would be that I am an ambitious student focused on Business, and I have an interest in Marketing, Social Media, and the Entrepreneurship field. I also enjoy acquiring new skills that will help me achieve my desired career path. I enrolled in this course because Marketing plays a vital role in any successful, sustainable business model, especially since it has become more significant due to Social Media's increasing effect on consumer buying decisions. Furthermore, because my career interests lie in Business and potential Entrepreneurship, I believe that this course will further develop my knowledge of how businesses market themselves, build relationships with their customers, and establish their Brands. My area of study is Business Administration. The areas of marketing I'm most interested in are social media marketing and entrepreneurship. My goal is to gain i...
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