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Showing posts from January, 2026

Marketing in the News

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  The TRX from RAM Is Set for a Better Yet More Powerful Return Because I have an interest in companies like RAM generating excitement through their product returns, especially in competitive markets such as High-Performance Trucking, I selected this topic. I love cars and keep up with the Automotive Marketing Industry and how companies like RAM are using Power, Brand Image Creation, and Storytelling to promote a brand-new product return such as the TRX. I most wanted to research what is currently happening in the Automotive Industry. The study also relates directly to the value proposition, market positioning, and promotional strategy taught in the class.  Article Summary: What is Going on with the TRX On September 14, 2021, Ram confirmed that the Ram 1500 SRT TRX has returned for the 2027 model year. The 2027 Ram 1500 SRT TRX represents the second time the high-performance pickup was introduced after its discontinuation in 2024. The new TRX will continue to be equipped with ...

About Myself

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  My name is Manny Genaro Cruz, and I’m a freshman working toward my Business Administration degree. My elevator pitch would be that I am an ambitious student focused on Business, and I have an interest in Marketing, Social Media, and the Entrepreneurship field. I also enjoy acquiring new skills that will help me achieve my desired career path. I enrolled in this course because Marketing plays a vital role in any successful, sustainable business model, especially since it has become more significant due to Social Media's increasing effect on consumer buying decisions. Furthermore, because my career interests lie in Business and potential Entrepreneurship, I believe that this course will further develop my knowledge of how businesses market themselves, build relationships with their customers, and establish their Brands. My area of study is Business Administration. The areas of marketing I'm most interested in are social media marketing and entrepreneurship. My goal is to gain i...