Marketing in the News
The TRX from RAM Is Set for a Better Yet More Powerful Return Because I have an interest in companies like RAM generating excitement through their product returns, especially in competitive markets such as High-Performance Trucking, I selected this topic. I love cars and keep up with the Automotive Marketing Industry and how companies like RAM are using Power, Brand Image Creation, and Storytelling to promote a brand-new product return such as the TRX. I most wanted to research what is currently happening in the Automotive Industry. The study also relates directly to the value proposition, market positioning, and promotional strategy taught in the class. Article Summary: What is Going on with the TRX On September 14, 2021, Ram confirmed that the Ram 1500 SRT TRX has returned for the 2027 model year. The 2027 Ram 1500 SRT TRX represents the second time the high-performance pickup was introduced after its discontinuation in 2024. The new TRX will continue to be equipped with ...